2023 Travel Trend: Wellness Travel

Hotels.com, Expedia Group targeting 24,000 people in 18 countries and regions including Japan Based on the “International Attitude Survey on Travel in 2023” conducted, we have announced the forecast of travel and hotel trends for Japanese travelers in 2023. We see wellness travel and affordable value-added hotels as trends.

Millennials are highly interested

In recent years, wellness travel that heals the mind and body has been attracting attention around the world. . In a survey, 47% of Japanese travelers answered that they would like to prioritize ‘wellness’ and ‘retreat’ for their next trip in 2023. Millennials (ages 25 to 34) accounted for about half of the global travelers who said they were positive about spending time for wellness.

In Japan, about 30% of the wellness activities they would like to do most while traveling in 2023 were “sports and fitness (yoga, yacht tours, etc.)”, but ” I don’t know” (28%) followed. Although there is a high level of interest, it also suggests that a clear recognition has not yet spread.

In addition, when asked about the wellness elements of hotels, in Japan, room massage is the most preferred, followed by spas, hot springs, and meals that lead to wellness (healthy foods, detox foods). We place importance on the services that you can experience during your stay at the hotel. In the world, facilities in hotels such as pools and spas in hotels are regarded as important.

From the presentation materials

Do Japanese people have little interest in stars?

In addition, 59% of respondents in Japan place importance on the number of stars when choosing a hotel. This is lower than the average of 75% for 17 countries and regions around the world, and the number of stars is no longer an important factor in choosing a hotel in Japan.

In addition, 55% of Japanese travelers answered that they are more concerned about cost performance than before when choosing hotels in 2023, followed by “Breakfast included 34% of respondents answered that they would like to book a hotel with added value, such as a spa voucher, etc., and it can be predicted that affordable value-added hotels will attract attention.

From the presentation materials

The survey will be conducted from September 22, 2022 to October 14, 2022. We received responses from 24,000 people in Japan, the United States, the United Kingdom, Australia, Canada, South Korea, Singapore, Switzerland, Sweden, Denmark, Germany, New Zealand, Norway, Finland, France, Hong Kong, and Mexico (the number of samples in Japan is 1,000). ).


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