A One-of-a-kind Professional – Hotelier and Hospitality Educator

There are individuals in our lives who make a huge influence on us. A few of these are individual and some expert, and if we are lucky, we have some who have an effect on both of those parts of our lives.

Howard Feiertag authored the extremely well gotten SALES CLINIC column for more than 3 years for hotel Motel Management publication. I initially discovered on March the 7th from their online short article that Howard had actually died on March the 3rd.

In 2023, Howard was the earliest individual I understood at age 94 and I currently miss him. I had the advantage of understanding him for more than 35 years. The Educational Institute of the American hotel and Lodging Association utilized to sponsor and supply lots of expert workshops and workshops for brand names and management business. We discovered ourselves providing to more than a number of lots management business and brand name programs in the late 1980 s into the mid-1990 s. Howard would talk about sales and marketing, and I would regularly cover operations, customer support and market accreditations.

I understood he was not well in the last few years, yet he continued going even through Covid. I had actually been calling him every 2 to 3 weeks for the last 6 months, as I understood his health was irregular. The last time I consulted with him was on February 20 th when he was preparing to return to the medical facility for a follow up, and he was his typical, talkative, positive self.

From an expert viewpoint, I had the chance to maintain Howard for a yearly convention for among the world’s biggest hotel brand names. He was among 4 optional curricula provided that were duplicated 3 times in a provided day for the brand name yearly convention. Each of those spaces was set for 100 individuals and we needed to generate 100 more chairs for Howard’s very first program. The 2 last sessions were set for 300, and still standing space just! That sort of attention states something about the sort of individual he was and the favorable, positive messages that Howard regularly provided.

Howard approached his programs not as a speaker, however as a good friend, a coach, and as one who took a major subject and made it easy to understand. Many individuals today still avoid sales due to the fact that they think about sales as the stereotype of the utilized cars and truck salesperson. Howard took the subject of sales, and he made it genuine. He made it something that might and ought to be supplying a required service to clients for a reasonable rate. He revealed that sales need to not be something to fear.

Who was Howard?

He was a specialist who delighted in individuals and never ever utilized his qualifications and name acknowledgment to impress individuals

Howard delighted in cruises and engaging with everybody. He enjoyed being with friends and family, and typically flirted (in a capitivating, non-threatening method) with individuals to make everybody feel at ease and welcome. The last time I personally saw him remained in 2018 for supper when I existed an accreditation program in a city close to Virginia Tech.

Howard was typically acknowledged and honored, and this quick four-minute YouTube deserves viewing.

I valued a variety of things that Howard shared for many years. One was that he routinely stated he never ever tried to find a task. He performed his tasks well and individuals came searching for him. He was asked to provide mentor at Virginia Tech a 5-year run in the late 1980 s and the last time I examined, I think he was there for 30 years.

Did he have an effect? Take a look at this listing of the very best hospitality programs on the planet. Virginia Tech ranks #12 and likewise keep in mind the name of the department–
Howard Feiertag Department of Hospitality and Tourism Management Yes, Howard had an effect. – https://ceoworld.biz/2023/03/17/ best-hospitality-and-hotel-management-schools-in-the-world-for-2023/

Here is the main acknowledgment from Virginia Tech on Howard – https://vtx.vt.edu/articles/2023/03/ pamplin-feiertag. html

Final ideas

I have actually performed more than 6,000 classes, workshops, seminars., accreditation programs and keynote speeches in my profession to. One finds out how to efficiently interact in your own design and Howard had a really unique method of doing it.

In every class he provided, his opening remarks were: ” Hello, Howard” This often-brought individuals confusion due to the fact that he was Howard, however it started a conversation despite the size of the class or the elegance of the participants. He made individuals feel valued and valued.

What I wish to state to you, Howard is:
Thank you, Howard. You made a distinction. We will miss you.


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