AHLA and HSMAI Americas Align in a New Strategic Partnership

WASHINGTON– The American Hotel & & Lodging Association (AHLA) and the Hospitality Sales and Marketing Association International (HSMAI) Americas revealed a brand-new tactical collaboration that will line up the 2 leading hospitality market associations to benefit their particular members and advance the hospitality market.

The collaboration will produce linkages to the market’s sales, marketing, and income optimization specialists for AHLA while broadening HSMAI’s organizational reach.

The brand-new arrangement, efficient April 25, 2023, consists of the following locations of cooperation:

  • AHLA will supply HSMAI with chances to take part in AHLA’s On the Road occasions, and HSMAI will promote the occasions to its members and regional chapters.
  • AHLA and HSMAI will promote each other’s occasions, projects, and education and accreditation programs, and have mutual involvement in distribution-focused committees.
  • AHLA and HSMAI will likewise check out chances to line up the work of both companies’ structures to attend to industry-wide efforts on labor force and promoting variety, equity, and addition (DEI).
  • AHLA and HSMAI management will satisfy routinely to go over market concerns and coordinate shared goals.

The AHLA-HSMAI collaboration broadens upon a relationship the 2 companies began early in 2015, when HSMAI ended up being a content partner for AHLA’s On The Road state hotel conference series, using profits generation insights at On The Road occasions.

” This collaboration is a big win for AHLA, HSMAI, and our particular members,” stated AHLA Senior Executive Vice President and Chief Operating Officer Kevin Carey. “HSMAI is the leading company of hospitality sales, marketing, and earnings optimization experts, and AHLA members will now have more direct exposure and access to HSMAI’s insights and abilities. We are constantly greatest as a market when we consult with ‘one voice’ and support each other. This relationship advances that unbiased substantially.”

” We anticipate dealing with AHLA to improve the worth we offer our members in the United States and the market,” stated HSMAI President and CEO Robert A. Gilbert, CHME, CHBA. “As HSMAI approaches its 100 th anniversary, we invite the numerous chances we have together with AHLA to move the market forward with a shared dedication to grow organization for hotels and their partners.”

The contract is one in a series of current AHLA collaborations that are allowing the company to serve its members and keep the hotel market moving on. Other examples consist of:

  • AHLA’s collaboration with Questex to produce The Hospitality Show
  • AHLA’s 10- year contract with HFTP to produce the Uniform System of Accounts for the Lodging Industry (USALI)
  • AHLA’s collaboration with the International Council on hotel, Restaurant, and Institutional Education (ICHRIE) to grow the hotel and hospitality market labor force


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