Aiden to double size of its global portfolio

Aiden by Best Western Herning

BWH hotel Group’s Aiden starts 2023 by using up significantly as the brand name launches in Scandinavia and India, however likewise introduces hologram concierge.

Aiden is set to grow by over200% in the years ahead with the portfolio doubling in 2023 alone. The development consists of the upcoming launch of Aiden in India and the launch of Aiden in Scandinavia, where 30 brand-new hotels have actually been contributed to the portfolio, each of which uses hologram concierge service.

The opening of 30 hotels in Scandinavia will be performed in collaboration with CIC Hospitality, inviting the Aiden brand name to the area. The digital hologram concierge will consist of check-in, check-out, and visitor services.

The Scandinavian portfolio of Aiden hotels will be integrated in tactical areas, such as near universities, bigger business and occasion places. Sustainability will be main to the Scandinavian portfolio with solar roof and modular style driving ecological performances at numerous of these hotels.

The very first hotel, Aiden by Best Western Herning, will open in February in the Danish city of Herning. This will be Denmark’s very first modular constructed hotel and will provide 204 spaces, a fitness center with a sauna, meeting room and welcoming locations.

We are thrilled about the impressive development we’re seeing in our worldwide Aiden portfolio. There are numerous markets around the globe that are prepared for a hotel item like Aiden, and we are taking advantage of need in essential markets such as Scandinavia, India, Thailand and Australia. We eagerly anticipate continuing to bring this extraordinary item to life in locations around the world.

Ron Pohl, President of International Operations, Best Western Hotels & & Resorts

The brand name presently boasts 19 hotels in essential travel locations all over the world, such as Australia, France, Italy, South Korea and throughout the U.S in cities like Scottsdale, Arizona; Austin, Texas; and Berkley, California.


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