The Ascott Limited is speeding up the growth of its brand name The Crest Collection globally and is including a 5th address in France, which will likewise be the brand name’s 4th in Paris.
After having actually effectively opened 4 residential or commercial properties in France (La Clef Tour Eiffel, La Clef Champs-Élysées and La Clef Louvre in Paris and Château Belmont in Tours), The Crest Collection will open a 5th residential or commercial property in2026
The present Citadines Saint-Germain-des-Prés Paris home will be totally changed into a luxury hotel. The restoration will begin in 2024 after the Olympic Games and will be finished in early2026
The remodelling will be performed by Studio Jean-Philippe Nuel, which specialises in the interior decoration of high-end hotels and was currently accountable for the remodelling of La Clef Champs-Elysées Paris, a historical home developed by the Hennessy household in 1907 and changed into a high-end hotel.
Located in the literary district of Paris, the Citadines Saint-Germain-des-Prés Paris will keep its historical Haussmann-style façade, while drawing motivation from the history of the location, a conference point for popular painters and authors in the 19 th and early 20 th centuries.
On the banks of the Seine, in the heart of Paris, The Crest Collection intends to develop a brand-new and special Parisian job in tune with its environments. Unusual are the hotels with an exterior on the Seine, the brand-new home situated on the Quai des Grands Augustins is opposite the Ile de la Cité on a website that considering that the Middle Ages has actually seen the history of Paris. The Abbaye des Grands Augustins, the website was then house to the Poultry Market and was lastly changed into workplaces. Nurtured by this past, the future home has the aspiration to end up being a referral residential or commercial property on the Left Bank efficient in providing its customers a distinct and particular experience.
Studio Jean-Philippe Nuel in charge of the structure’s remodelling
The brand name likewise intends to increase its worldwide existence, especially on the Asian continent. To this end, the present Riverside hotel Robertson Quay in Singapore will be remodelled and relabelled The Robertson House by The Crest Collection, with an opening prepared for the 3rd quarter of2023 In China, the Yuexiu hotel Guangzhou by The Crest Collection will be functional in the 2nd quarter of2023
In overall, The Crest Collection will have 8 residential or commercial properties in 5 cities in Singapore, China, France and Vietnam. Ascott likewise prepares to include more Crest Collection homes in popular traveler locations such as Jakarta, Bangkok, Tokyo, Osaka and London.
The Crest Collection reacts to the growing need from hotel owners for a high end placing integrated with the power of a worldwide chain. Hotels that fit the brand name’s viewpoint and worths can be rapidly incorporated into Ascott’s portfolio. Owners will have the ability to utilize our hotel operator proficiency and make the most of our brand name awareness and Ascott Star Rewards (ASR) commitment program to reach more possible clients. We anticipate inviting other hotels that are seeking to broaden their consumer base and reinforce their worldwide profile while preserving their own identity.
Tan Bee Leng, General Manager of Brand and Marketing, Ascott
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