Ask Anthony: How Can Hotels Take Advantage of AI Technology?

Ask Anthony Melchiorri
I keep becoming aware of AI innovations like ChatGPT in the news. How can hotels best benefit from this brand-new innovation? *

As a veteran of the hospitality market, I’ve seen how innovation has actually reinvented and enhanced the visitor experience, from online reservations to keyless entry. Among the most interesting advancements in the last few years has actually been the increase of expert system (AI) chatbots, which assist to fulfill among the most significant difficulties in the market: supplying prompt support to visitors.

For example, ChatGPT, established by OpenAI and introduced in November 2022, allows instantaneous action to visitors’ queries and supplies info about hotel facilities, space schedule, and regional tourist attractions. In addition, ChatGPT can assist visitors with more complex demands, such as organizing transport or making supper bookings.

AI chatbots can assist to individualize the visitor experience by collecting information on visitors’ choices and interests and tailor suggestions appropriately. The tool can likewise be utilized to send out visitors a post-stay study.

Finally, ChatGPT can assist hotels enhance their earnings management by evaluating reservation pattern information, tenancy rates, and visitor choices to supply insights into rates methods.

Given all these usages, I think that AI chatbots will ultimately end up being a vital tool for management business.

For this concern, I went directly to the source and asked ChatGPT how it can assist. This short article was mostly composed by ChatGPT, and just like the majority of innovation, you will still desire a human to supervise and evaluate. The time-saving capacity this innovation can supply is big. *

Anthony Melchiorri

Anthony Melchiorri

Anthony Melchiorri, hotel fixer and host of Travel Channel’s hotel Impossible, enjoys dispensing suggestions. From sharing finest practices to dealing with functional concerns, he’s here to address your concerns. Got a concern? Send it to


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