Choice Hotels International Marks 15 Years Since Creating the ’Soft Brand’ Segment with Ascend Hotel Collection

Ascend Collection

This year marks the 15 th year because Choice Hotels International, Inc.(NYSE: CHH), among the world’s biggest lodging franchisors, released the market’s soft brand name section with the intro of the Ascend hotel Collection. In the stepping in 15 years, the soft brand name sector has actually turned into one of the greatest development sections in hospitality by allowing independent, distinct hotels to gain access to nationwide sales and marketing platforms, appointment systems and commitment programs without losing their character and neighborhood focus– interesting both independent owners and the next generation of tourists.

The Ascend hotel Collection, comprised of distinctive, independent, historical, shop and resort hotels, has stood the test of time as the initial soft brand name. Amongst the very first were the Golden hotel in Golden, Colorado, Kress Inn in De Pere. Wisconsin, and hotel Bothwell in Sedalia, Missouri– all still part of the Collection. Today, the Collection now declares more than 330 high end Ascend hotels worldwide and continues to interest franchise owners with lots of hotels having actually remained in households for numerous generations.

” In 2008, amidst an economic downturn, Ascend hotel Collection’s launch moved the whole hotel landscape for owners, designers and visitors. Fifteen years later on, Choice is among the most ingenious and versatile lodging business franchisees can deal with as we continue broadening our high end offering,” stated Janis Cannon, senior vice president, Upscale Brands, Choice Hotels. “As independent operators might once again deal with financial headwinds, the development of the Ascend hotel Collection is a prime example of how Choice is driving more development capacity by permitting owners to keep their distinct identities.”

By signing up with Ascend, independent owners have access to Choice’s exclusive systems and circulation platform, consisting of the choiceADVANTAGE home management system; the choiceEDGE visitor appointment platform; and ChoiceMAX, a mobile-friendly income management tool that continually adjusts to modifications in the market utilizing real-time information. With an unsure financial outlook, connection to Choice’s platforms and its 56 million Choice Privileges commitment program members uses increased stability without compromising self-reliance and the bespoke experiences that are significantly popular amongst tourists.

The advancement of Ascend hotel Collection over the last 15 years consists of:

  • 2008– Choice Hotels introduces Ascend Collection program; deals special, store and historical hotels chance to take advantage of Choice’s effective circulation network
  • 2013– 100 th domestic Ascend opens (Chicago)
  • 2016– Ascend types a tactical alliance with Bluegreen Vacations, which continues to progress and grow both the brand name and Choice visitor experience as it admits to resort locations
  • 2021 – Ascend hotel Collection exceeds the market’s Upscale Chain Scale in RevPAR by 26 portion points in 2nd quarter of 2021, compared to 2019
  • 2023– 15 th Anniversary of Ascend hotel Collection, with over 330 hotels worldwide; Ascend hotel Collection has among the biggest variety of residential or commercial properties throughout the classification

Over the last 15 years, Ascend hotel Collection residential or commercial properties have actually interested visitors who are looking for unique experiences woven into the culture and material of the neighborhoods where each of the homes lies– attracting the frame of mind of the experiential tourist wanting to immerse themselves in their location.

While each Ascend hotel Collection residential or commercial property is special and independent, the quality of service and an Upscale stay correspond. To get more information about the Ascend hotel Collection, or to schedule your next stay, see:

About Choice Hotels ®

Choice Hotels International, Inc.( NYSE: CHH )is among the biggest accommodations franchisors worldwide. With almost 7,500 hotels, representing almost 630,000 spaces, in 46 nations and areas since September 30, 2022, the Choice ®household of hotel brand names offers company and leisure tourists with a variety of top quality accommodations choices from minimal service to full-service hotels in the upper upscale, upper mid-scale, midscale, extended-stay, and economy sectors. The acclaimed Choice Privileges ® commitment program provides members a faster method to benefits, with tailored advantages beginning on the first day. To learn more, see

© 2023 Choice Hotels International, Inc. All rights booked.

SOURCE Choice Hotels International, Inc.

Forward-Looking Statement

This interaction consists of ” positive declarations” about future occasions, consisting of expected hotel openings. Such declarations undergo various dangers and unpredictabilities, consisting of building hold-ups, accessibility and expense of funding and the other ” Risk Factors” explained in our Annual Report on Form 10- K and our Quarterly Reports on Form 10- Q, any of which might trigger real outcomes to be materially various from our expectations.


This is not an offering. No deal or sale of a franchise will be made other than by a Franchise Disclosure Document initially submitted and signed up with appropriate state authorities. A copy of the Franchise Disclosure Document can be acquired through calling Choice Hotels International at 1 Choice Hotels Circle, Suite 400, Rockville, MD 20850, [e-mail safeguarded]

© 2023 Choice Hotels International, Inc. All rights booked.


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