Choice Hotels opens new property in Saudi Arabia

Comfort Hotel Riyadh Olaya

Choice Hotels EMEA along with Seera Group have actually revealed the opening of a brand-new hotel in Riyadh. The opening comes as part of a tactical arrangement in between the 2 stars, which ought to see a minimum of a more 7 hotels opening in the nation in the next 5 years.

Comfort hotel Riyadh Olaya boasts 88 guestrooms throughout 8 floorings and 3 conference room that can host as much as 60 guests. Centrally situated, it provides simple access to tourist attractions such as The Sky Bridge of the Kingdom Center, World Sights Park, and King Abdullah Park.

As a Comfort residential or commercial property, it will provide the revitalized Choice Hotels EMEA branded visitor experience. The hotels show a modern-day style and supply a warm, lively, and friendly lodging deal for visitors.

Comfort hotel Riyadh Olaya is the 3rd residential or commercial property to be opened by Choice Hotels and Seera Hotels, a completely owned subsidiary of Seera Holding Group and the biggest openly noted travel business in the MENA area. It follows the 2022 openings of Clarion Jeddah Airport and Comfort King Road Jeddah.

Our master license arrangement with Seera Hotels will see 7 more hotels open in the Kingdom in the next 5 years. The very first 2 homes, Clarion Jeddah Airport and Comfort King Road Jeddah opened at the start of 2022 and I am pleased that Comfort hotel Riyadh Olaya has actually now joined our portfolio. The brand-new home has actually been created with both a regional and worldwide audience in mind and I make certain our visitors will be delighted by its area and offering. In spite of difficult times for hospitality, Europe and the Middle East have actually stayed crucial development markets for Choice Hotels, and we preserve a company concentrate on tactical development that will drive brand name choice and client commitment. In addition to continued portfolio development, our refresh program of Choice Hotels’ EMEA brand names, targeting a series of visitor profiles and sections and notified by independent research study of midscale visitor understandings, is underway throughout the area. I eagerly anticipate inviting more Choice Hotels Middle East residential or commercial properties to our portfolio in the future.

Jonathan Mills, CEO of Choice Hotels EMEA

We are thrilled to open Comfort hotel Riyadh Olaya dealing with the ever-increasing variety of tourists to the city. Through our master license with Choice Hotels EMEA, we continue to promote the travel and tourist sector of the Kingdom by developing best-in-class hotels to serve the requirements of critical visitors, support the advancement of the hospitality facilities and drive forward the objectives of Saudi Vision2030 The opening of our newest hotel is the conclusion of our ongoing efforts to establish a first-rate hotel portfolio for our clients. With our aspirations to open a minimum of 7 more hotels in the next 5 years, CHME will broaden the existence of Choice branded hotels throughout the Kingdom, with its signature offerings for a wide range of visitors.

Shuja Zaidi, Chief Hospitality Officer at Seera


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