Choice’s Ascend Hotel Collection Marks 15-Year Anniversary

ROCKVILLE, Maryland– This year marks the 15 th year considering that Choice Hotels International, Inc. released the market’s soft brand name section with the intro of the Ascend hotel Collection. In the 15 years given that, the soft brand name section has actually turned into one of the greatest development sections in hospitality by allowing independent hotels to gain access to nationwide sales and marketing platforms, booking systems, and commitment programs without losing their character and neighborhood focus– attracting both independent owners and the next generation of tourists.

Among the very first residential or commercial properties in the Acend hotel Collections were the Golden hotel in Golden, Colorado; Kress Inn in De Pere. Wisconsin; and hotel Bothwell in Sedalia, Missouri, which are all still part of the Collection. The Collection now has more than 330 Ascend hotels worldwide.

” In 2008, amidst an economic downturn, Ascend hotel Collection’s launch moved the whole hotel landscape for owners, designers, and visitors. Fifteen years later on, Choice is among the most ingenious and versatile lodging business franchisees can deal with as we continue broadening our high end offering,” stated Janis Cannon, senior vice president, Upscale Brands, Choice Hotels. “As independent operators might once again deal with financial headwinds, the advancement of the Ascend hotel Collection is a prime example of how Choice is driving more development capacity by permitting owners to preserve their special identities.”

By signing up with Ascend, independent owners have access to Choice’s systems and circulation platform, consisting of the choiceADVANTAGE home management system; the choiceEDGE visitor booking platform; and ChoiceMAX, an earnings management tool that adjusts to modifications in the market utilizing real-time information. With an unsure financial outlook, connection to Choice’s platforms and its Choice Privileges commitment program members uses stability without compromising self-reliance and the experiences that are popular amongst tourists.

The development of Ascend hotel Collection over the last 15 years consists of:

  • 2008– Choice Hotels releases Ascend Collection program, which uses shop and historical hotels the chance to utilize Choice’s circulation network
  • 2013–100 th domestic Ascend opens (Chicago)
  • 2016– Ascend kinds a tactical alliance with Bluegreen Vacations, which continues to progress and grow both the brand name and Choice visitor experience as it admits to resort locations
  • 2021– Ascend hotel Collection surpasses the market’s high end chain scale in RevPAR by 26 portion points in the 2nd quarter of 2021, compared to 2019
  • 2023–15 th Anniversary of Ascend hotel Collection, with over 330 hotels worldwide


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