First Scandic Go Hotel to Open This September in Stockholm

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First Scandic Go hotel to Open This September in Stockholm

Scandic;

The economy section is the fastest-growing sector in the European hotel market. To satisfy the needs of a brand-new generation of hotel visitors, Scandic will open its very first hotel under its brand-new Scandic Go brand name, a clever, sustainable hotel idea at a great cost. Scandic Go intends to be the marketplace leader in the economy sector in the Nordic nations and will utilize the brand name to increase its speed of growth outside the area. The very first Scandic Go hotel will open at the start of September in Stockholm.

The economy sector has actually grown over the last few years and it is anticipated to broaden even more, driven by altered travel habits and brand-new monetary restrictions amongst lots of tourists. The section is not as established in the Nordic area as in other European nations, representing less than 5 percent of the overall hotel market compared to15 percent in the rest of Europe. With Scandic Go, Scandic is now entering this quickly growing sector with a clear aspiration to lead the marketplace.

– The fast-growing economy sector is a wonderful and distinct chance to additional reinforce our portfolio to satisfy the quickly developing needs of a brand-new generation of hotel visitors. With Scandic Go, we will protect a leading function in establishing the sector in the Nordic nations– and I likewise see fantastic growth chances outside our Nordic markets, states Jens Mathiesen, President & & CEO of Scandic Hotels.

Scandic Go represents wise lodging options in appealing city places at an excellent cost. The hotels include a fresh, inviting style with a concentrate on sustainability and use all the basics for a clever stay. Rather of full-service dining establishments, fitness centers and conference centers, visitors will take pleasure in a more restricted however thoroughly chosen offering of meals and drinks, breakfast alternatives and space experiences at an excellent cost.

– With its 270 hotels, Scandic currently has a broad offering for the middle and upper-middle sectors of the hospitality market. This is why Scandic Go is the best enhance to reach a brand-new, more price-conscious target group. I’m persuaded that this brand-new brand name and effort will even more enhance our development capacity and I see exceptional chances to open Scandic Go hotels in about 50 cities in our markets, continues Jens.

With the brand-new Scandic Go setup, Scandic will present more compact spaces and less shared areas than the business’s full-service hotels. In addition to conversions, the strategy is to mainly grow the brand name through brand-new builds and takeovers of existing hotels. Scandic Go is anticipated to add to Scandic’s development by including in between 1,000 and 1,500 contracted spaces annually to the business’s portfolio. Scandic intends to lead the marketplace in the economy section in the Nordic nations and increase the rate of growth beyond the area.

The Scandic Go brand name was very first provided in 2020, however presenting the idea was stopped briefly due to the Covid-19 pandemic. Now, work is underway to get ready for the launch after the summertime. The very first hotel in downtown Stockholm will remain in an existing Scandic hotel on Upplandsgatan that will be refurbished prior to opening as the very first Scandic Go hotel.

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