FITCuba 2023: Live the Aston experience hand in hand with the Archipelago Group in Cuba

Living the Aston experience is much more than a set phrase. These are hotels that, for visitors, are unforgettable due to the singularities that characterize them. Sergio Álvarez, director of Sales and Marketing for the Americas of the Archipelago Group, a freight of Aston hotels, spoke about this and other topics with Excellencies in the framework of the 41st. International Tourism Fair of Cuba, FITCuba 2023. Álvarez commented that the Archipelago Group is a company with more than 300 hotels in operation in Southwest Asia. “Our headquarters and the origin of our company is in Indonesia. The headquarters is in Jakarta, and we currently operate hotels in Indonesia, including Bali, Singapore, Thailand, Malaysia, the Philippines and recently in Vietnam.”We also have two hotels already operating in Saudi Arabia, but Archipelago’s main focus and objective is growth in Latin America, where today we are operating four hotels in Cuba: we have the Grand Aston Havana, an impressive 600-square-meter hotel rooms with two towers, spectacular views right in front of the Malecón and in this very interesting neighborhood that has so much past and so much history that is El Vedado. That’s where we are located. We also have seven restaurants inside the hotel, a fabulous pool with Seaview.”We also have another hotel operating at one hundred percent, which was the one with which the brand entered Cuba, the Grand Aston Cayo Las Brujas, in Cayo Santa María. On November 1, we also opened a hotel in Cayo Coco, specifically in Cayo Paredón, the Grand Aston Cayo Paredón, with 600 rooms, an all-inclusive hotel, very close to the airport, and we also opened that same day the Aston Costa Verde, in Holguín, in the eastern part of the country,” he explained.Álvarez announced that “two hotels are coming soon, on September 1st we opened the first, the Grand Aston Varadero. It will be a spectacular hotel, without a doubt the newest product in all of Varadero, which is the largest beach destination in Cuba. And finally we are in the process of renovating the Aston Panorama hotel in Havana”.— How does Aston achieve that excellence that characterizes them worldwide? — This comes a little from the school we received from so many years of experience in the Asian hotel industry. The protocols that they use, their service, their warmth, well boy the standards that they have transmitted to us for the part of America.The manager considers that, regardless of the fact that the facilities always play an important role, especially in companies that sell services, the latter has to go hand in hand with the conditions, with the amenities, and that is precisely what characterizes us and It puts us at the forefront and a competitive advantage based on all that we offer. Regarding his presence in Cayo Santa María, he commented that it is a spectacular destination, connected to the mainland by a causeway–highway above the sea–with Caibarién, an unforgettable 47-kilometer journey. There we have the Aston Fiesta and the Grand Aston Cayo Las Brujas, with a section for adults and a section for families.