HCN Solves Room Service Problem; Proves it in Thousands of Hotel Rooms

Hotel Communication Network Inc. (HCN)

Ottawa, Ontariohotel Communication Network (HCN) has actually established a NEW program that is turning standard space service operations from a loss leader to an earnings. Instead of putting more tension on restricted personnel or needing visitors to utilize a mobile app shipment service such as DoorDash or Uber Eats that needs them to satisfy chauffeurs in the lobby, HCN has actually established an alternative service that is enhancing incomes and fulfillment ratings.

Called DineIN, the totally hosted and contracted out digital in-room dining service makes it possible for tourists to buy food-and-beverage products by means of its in-room Navigator 2.0 tablets or without tablets by means of a QR code put in the guestroom. What makes the program special is that:

  • DineIN includes just regional dining establishments that are handpicked by hotel personnel based upon favorable individual experiences.
  • Orders can be paid through among 3 protected approaches: expense to space, costs to mobile wallet, or input charge card on the tablet.
  • Upon arrival at the hotel, orders can be provided to visitors at the front desk, at a place of their option, or to the space (effectively shown throughout pilot screening to satisfy hotel security procedures).
  • ALL shipment motorists are vetted by HCN and trained by the hotel to follow brand name foodservice shipment practices.
  • HCN self-manages the complete space service operation and shares revenues with the hotel.

Proven Early Adopter and Current Deployment

DineIN was very first piloted in more than 1,000 hotel spaces in San Francisco. By dropping money-losing, self-managed space service and changing it with DineIN, more than $500,000 in freshly produced foodservice profits was accomplished over a 12 month duration. A brand-new pilot is underway at 3,000 hotel spaces in Chicago revealing comparable outcomes.

Prior to introducing DineIN, we put the Eat Street app on our tablets (comparable to Uber Eats) and never ever got above 50% visitor complete satisfaction. After taking control of the service and handling it ourselves, we never ever accomplished less than 80% visitor fulfillment

Guests got a much better meal and a much better offer. They enjoyed having the very best of regional dining establishments handpicked by the hotel, provided to the space, and billed to their folio like a space service order. The truth that visitors paid the very same quantity as if they had actually strolled into the dining establishment was the icing on the cake that made this program the market’s very first practical replacement for space service. The reality that we showed this and been successful with it at a 1,500- space flagship home reveals the market that a practical option to the space service issue has actually lastly shown up. HCN President Kevin Bidner

This is simply one example of the success that can be attained through DineIN. Usually, 5% of visitors will purchase food through space service or a meal shipment service. Utilizing a conservative 3% of visitors buying meals through DineIN, the net advantage is available in at $6 per space monthly, a part of which is shown the hotel. It’s a bottom line enhancement for the hotel and a fantastic service for visitors.

Study Shows Guests Want DineIN

According to the 2022 Customer Engagement Technology Study, hotel visitors “ yearn for benefit and worth more than ever. That indicates an extraordinary need for ingenious tools that enable clients to drive their own … dining experiences, consisting of food shipment, mobile buying … and more.”

The report reveals when buying food for shipment, 72% of visitors stated they choose to buy straight from a dining establishment (through the hotel’s shipment service or dining establishment’s shipment service). The research study likewise revealed that 57% of hotel visitors desire the capability to buy space service by means of a hotel’s site or app, and 45% of dining establishment customers stated they desire the capability to position food orders through a tablet/touchscreen at the table. More than two-thirds of hoteliers stated they welcome self-service mobile functions to drive their hotel reservations, payments, and commitment.

Even though space service is a difficulty to run expense successfully, hotel visitors still anticipate it completely service residential or commercial properties. Somebody should offer it and handle it. HCN’s DineIN provides space service without conventional hotel operating expense and makes it a net operating earnings. Operators like the effectiveness and success, and visitors like that they can get a taste of the regional market cost effectively and provided their method– and it’s displaying in hotels’ complete satisfaction ratings. Neil Schubert, HCN Chief Product Officer

Unlike money-losing space service, or its alternate, leaving visitor by themselves to buy on regional shipment apps, HCN has actually now shown out a bespoke hotel shipment service that secures visitor complete satisfaction and offers a rev-share back to the home to assist cover the expense of the tablets. This guestroom innovation development resolves the space service issue at last.

To experience DineIN LIVE, pre-schedule a conference with HCN in Booth 1237 at HITEC Toronto, to be held June 26 to29 For additional information on HCN, see www.hcn-inc.com.

About The hotel Communication Network (HCN)

Founded in 2008, with head office in Ottawa, Ontario, Canada, The hotel Communication Network has actually developed on years of research study and advancement to supply an ingenious high-value visitor feature that keeps each visitor linked to their hotel, city and each other. To find out more, check out www.hcn-inc.com

Barbara Worcester


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