Hotel Iberostar promotes “medical tourism” in Cuba

The Cuban Ministry of Tourism, together with its Public Health counterpart and the Comercializadora de Servicios Médicos Cubanos, SA, take advantage of the International Fair of Medical Tourism and Welfare, based in Havana, to promote the country as a safe destination.

So far, they have managed to meet with the Spanish company Iberostar Hotels & & Resorts, according to a note from the Prensa Latina (PL) agency. The Iberian hotel brand is still at the forefront of business on the island and now intends to sell this type of health tourism in its facilities.

During its presentation at the event, which runs until this 20 October, the Marketing Director of Iberostar in the country, Alexeis Torres, “recognized the values ​​on the island such as its sun and beach locations, culture, people, and emphasized the work of its scientists, doctors, individual health and science that make this a safe destination”, pointed out the report of PL.

Within the framework of the Fair, Iberostar presented some of its lines of action that would favor the health and well-being of tourists, among others, the case of “Aliveness”, which proposes a connection of the visitors with nature and the environment.

“The purpose of the meeting is to expose the products, experiences and advances of health tourism in Cuba and in the world to consolidate alliances and lay new paths in the sustainable development of this modality”, informed the agency.


The hotel firm also promoted the “Honest Food” service, which would be aimed at the selection of authentic, fresh, natural and seasonal products, with homemade gastronomic recipes.

This modality bets “on a kitchen without colorants, without refined sugars, low in salt, respecting the times of elaboration and with techniques that preserve the nutritional value and the organoleptic properties of the food”, adds a note published by Iberostar.

In the midst of the diaspora of professionals from the medical sector and the crisis in the island’s hospital centers, the Cuban Minister of Tourism, Juan Carlos García Granda, assured at the opening of the Fair that the country “has high potential to be a benchmark in health tourism worldwide.”

The Cuban guide minister, Manuel Marrero Cruz, also admitted that the event is geared towards selling the country as a power and that “will promote a renewed approach to tourism in a modality for which Cuba has infrastructure, highly trained professionals, a network of services and leading programs in the treatment of diseases such as cancer and diabetes.”

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