HVS Market Report – Norfolk-Virginia Beach MSA: A Full Recovery – By Chelsey Leffet

Virginia Beach Convention Center - Aerial view
Virginia Beach Convention Center

The Norfolk-Virginia Beach lodging market was proliferating when the pandemic struck in early2020 The momentum rapidly resumed, and a healthy healing occurred in 2021, with hotel efficiency surpassing 2019 RevPAR levels by the end of the year. Moving forward, ADR is anticipated to advance a healthy track, while tenancy will temper.


Recent and Projected hotel Performance

The Norfolk-Virginia Beach MSA makes up a number of cities aside from Norfolk and Virginia Beach, consisting of Chesapeake, Suffolk, Newport News, Hampton, Portsmouth, and Williamsburg. The area’s economy focuses on the federal government, the military, the aerospace market, and the transport, building and construction, and health care sectors.

Norfolk-Virginia Beach MSA vs. Top 25 U.S. Markets

Historically, this MSA has actually carried out approximately 50% listed below the top 25 U.S. markets in RevPAR. In 2020 and 2021, the market was able to surpass numerous other top 25 markets and closed the space considerably in RevPAR efficiency, as shown on the table listed below. While tourist has actually constantly been a foundation of the marketplace, the COVID-19 pandemic highlighted the strength of this market for Norfolk-Virginia Beach, reinforced by federal government and military need.

Norfolk-Virginia Beach MSA RevPAR in Comparison to Top 25 Markets’ RevPAR

Norfolk-Virginia Beach MSA RevPAR in Comparison to Top 25 Markets’ RevPAR

Source: STR Global, STR Monthly hotel Review

RevPAR levels in the Norfolk-Virginia Beach market went beyond 2019 metrics by approximately $5 in2021 The efficiency in 2022 highlights the widening, or normalization, of the space in RevPAR efficiency in between the leading markets and the Norfolk-VA Beach market. We anticipate that this normalization will continue in the near term as the top 25 markets support.

Virginia Beach vs. Norfolk-Virginia Beach MSA

Looking more straight at the Virginia Beach market as it compares to the patterns of the higher Norfolk-Virginia Beach MSA, ADRs moved relatively in tandem in 2019 and2020 A minor widening and then tightening up of RevPAR happened throughout 2021 and 2022, respectively, as revealed in the table listed below. When leisure need increased in 2021, Virginia Beach had the ability to profit from greater rates, while tenancy stayed strong. Throughout 2022, nevertheless, the minor drop in Virginia Beach RevPAR was mainly produced by a tenancy decrease of approximately 3%, as ADR continued to grow.

Norfolk and Virginia Beach RevPAR

Norfolk and Virginia Beach RevPAR

Source: Virginia Lodging Report

Many regional hoteliers think the Virginia Beach Sports Center that opened in late 2020 nearby to the Virginia Beach Convention Center assisted drift the location’s healing following the depths of 2020, which is sensible provided the quantity of youth and travel sports need in the market. We keep in mind that there are reports of the complex not yet reaching success.

The Norfolk-Virginia Beach MSA is anticipated to reach a complete hotel efficiency healing in 2023, as detailed listed below. Regional occasions, like the Something In The Water Festival, must assist motivate travel to the location. ADRs will continue to understand gains, albeit moderate, and tenancy levels will temper.

Historical and Forecasted Metrics for the Norfolk-Virginia Beach MSA

Historical and Forecasted Metrics for the Norfolk-Virginia Beach MSA

Source: STR (Historical) and HVS (Forecast)

hotel Transactions

Economy hotels consist of approximately 20% of overall supply in the Norfolk and Virginia Beach markets, whereas the bulk of the hotel properties, over 70% of approximately 16,000 spaces, fall under upper-midscale to upper-upscale class classifications. Because 2020, approximately 35 hotel trades have actually taken place in the higher city location of Norfolk and Virginia Beach MSA. A lot of the most current deals have actually included upper-midscale to upper-upscale hotel residential or commercial properties. In 2022, the Courtyard by Marriott Virginia Beach Norfolk, Hampton by Hilton Norfolk Virginia Beach, and Delta Hotels by Marriott Virginia Beach Bayfront Suites all negotiated.

The greatest priced deal in this market was the Delta Hotels by Marriott Virginia Beach Bayfront Suites, which cost $82,000,000, or $277,966 per space. This hotel was bought by a joint endeavor made up of BlackPearl Capital and Paceline Equity Partners in June 2022, following its extensive restoration, conversion, and rebranding that was finished in2021 Based upon historic info, the economy and midscale hotels generally trade in between $50,000 and $120,000 per type in this market.


The outlook for the Norfolk-Virginia Beach MSA is positive due to its availability and robust tourist market, combined with the varied financial elements that drive hotel need and financial development. Elements that bode well for the marketplace in the brief and long term consist of the existence of the Virginia Beach Boardwalk and tourist throughout Norfolk, the regional military bases, the strong federal government work, and many higher-education organizations and health care entities.

For more details, contact Chelsey Leffet of the HVS Washington, D.C. workplace

About Chelsey Leffet

Chelsey Leffet is Managing Director and head of the Northeast area of the U.S. for the Consulting & & Valuation department. Chelsey has actually spoken with on numerous hotels throughout the Mid-Atlantic, consisting of significant Beltway markets. Prior to signing up with HVS, Chelsey operated in visitor services, operations, and dining establishment functions at ARAMARK Higher Education; Lighthouse Resort Services in Corolla, North Carolina; the Columbus Inn in Wilmington, Delaware; and the Bellmoor Inn and Spa in Rehoboth Beach, Delaware. Chelsey made her BS in Hospitality Management and her MBA from East Carolina University. Chelsey lives in Washington, D.C and is a qualified basic appraiser. Contact Chelsey at (202) 434-8793, or cleffet@hvs.com


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