Hyatt unveils a new extended-stay brand

The brand name, which marks Hyatt’s entry into upper-midscale accommodations in the Americas, was developed through direct cooperation with hotel designers and listening carefully to the requirements of target visitors. Numerous designers currently reveal thinking about Hyatt Studios, with building anticipated to start in 2023 and the very first hotel anticipated to open in 2024.

Hyatt Studios brand name is developed to be versatile based upon designer requirements, accommodating both extended-stay and much shorter length-of-stay leisure and service short-term visitors. The instant interest from the advancement neighborhood validates the knowledge of producing a brand-new brand name on the extended-stay market.

A market loaded with possibilities and chances which is the reason that increasingly more hospitality groups are introducing their own brand name, as Best Western with HOME by BWH, Wyndham with Project ECHO and Louvre Hotels Group with Tulip Residences. An appeal discussed by the development and resiliency tape-recorded by the section of extended-stay hotel.

The Hyatt Studios brand name will sign up with the Hyatt Place, Hyatt House and Caption by Hyatt brand names in the choose service classification, providing Hyatt’s signature visitor experience with self-serve facilities and in-room offerings. In addition, the Hyatt Studios F&B experience will consist of a complimentary grab-and-go breakfast and a 24- hour market.

We are happy to release the Hyatt Studios brand name and bring the premium experience and level of care assured by the Hyatt brand name to smaller sized markets and submarkets where we do not have Hyatt hotels. We determined a white area for Hyatt, producing an engaging chance to considerably accelerate our industry-leading net spaces development, look after World of Hyatt members on more stay celebrations and present World of Hyatt to brand-new visitors in a brand-new section which we anticipate will drive increased direct reservations for all homes throughout the Hyatt portfolio.

Jim Chu, Chief Growth Officer, Hyatt

As with all brand names in the Hyatt portfolio, Hyatt Studios hotels will attract the high-end visitor within its section. In the middle of a sea of interchangeable extended-stay rivals, Hyatt Studios hotels will go beyond outdated concepts of value-driven compromise by welcoming visitors to take pleasure in both the comfort of a studio apartment or condo and the favorable energy of remaining in an imaginative studio, all with the quality and modern design that is particular of Hyatt.

Amy Weinberg, Senior Vice President, brand name, commitment & & information, Hyatt