At the Arabian Travel Market 2023 in Dubai, IHG Hotels and the Saudi Arabian Tourism Authority (STA) signed a MOU. IHG was represented by James Britchford, IHG’s vice president of sales for India, Middle East and Africa, and the Saudi Tourism Authority was represented by Munirah Abanomy, head of marketing collaboration for the Middle East and Africa.
The goal of this arrangement is to increase the beauty of Saudi Arabia as a traveler location from the Middle East and Africa area where the tactical markets lie, in addition to boost the worth of the location in the eyes of the worldwide public. The Saudi Arabian Tourism Authority wishes to invite 100 million visitors by 2030.
IHG Hotels presently runs 37 hotels in Saudi Arabia under the InterContinental, Crowne Plaza, Holiday Inn, Staybridge Suites and voco brand names with another 31 hotels anticipated to open in the next 3 to 5 years.
The group is devoted to additional broadening its existence by reinforcing its brand names in essential cities such as Riyadh, Jeddah, Madinah, Makkah, Dammam, Al Khobar and Mega jobs by including more than 10,000 extra spaces to its portfolio over the next 2-3 years and by performing projects to display numerous locations in the nation This contract will benefit the nation’s high-end, leisure, spiritual and organization tourist.
” We are happy to sign a Memorandum of Understanding with the Saudi Tourism Authority, which shows our dedication to supporting the development of the tourist market in the Kingdom. Cooperations with essential federal government entities, such as the STA, enable us to place and promote appealing locations and interesting tourist offerings that the nation has actually established, to our clients in all markets.” – James Britchford, vice president, business department for India, Middle East and Africa, IHG Hotels & & Resorts
” The finalizing of a memorandum of comprehending with IHG becomes part of the Saudi Tourism Authority’s drive to enhance tactical collaborations with prominent global business and prominent international brand names. These collaborations strengthen the Saudi Tourism Authority’s efforts to bring in travelers and improve their experience by supplying them with premium items, deals and plans.”– Abdulkarim Aldarwish, President of Middle East and Africa Markets at the Saudi Tourism Authority
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