IHG ® Hotels & & Resorts, among the world’s leading hotel business with more than 6,000 hotels, throughout 18 unique brand names, has actually signed a Memorandum of Understanding (MOU) with the Saudi Tourism Authority (STA) at the Arabian Travel Market 2023.
The MOU offers a structure for both entities to check out approaches to increase incoming visitation to Saudi Arabia from crucial markets throughout Middle East and Africa area. This consists of establishing personalized promos, joint marketing projects, and promo through commitment programs which will display Saudi Arabia as one of the world’s most amazing location to a worldwide audience.
The MOU was signed at the Saudi structure at the Arabian Travel Market 2023 kept in Dubai, by James Britchford, Vice President Commercial at IHG for India, Middle East and Africa, and Munirah Abanomy, Head of Marketing Partnership for Middle East & & Africaat Saudi Tourism Authority.
With Saudi Arabia targeting 100 million visitors by 2030, the Kingdom is a top priority market for IHG Hotels & & Resorts in the Middle East. The hospitality group intends to support the tourist sector in the nation by growing the footprint of its existing brand names, along with presenting brand-new brand names from its international portfolio, in addition to running projects to promote numerous locations within the nation. IHG likewise prepares to additional assistance the Kingdom’s financial Vision by purchasing establishing Saudi skill in the Kingdom, with an aspiration to employ 6,000 nationals throughout it’s growing portfolio by 2030.
As a reflection of our dedication to support the development of the tourist market within the Kingdom, we are happy to sign a Memorandum of Understanding with the Saudi Tourism Authority. Cooperations with essential federal government entities, such as the STA, allow us to place and promote appealing locations and amazing tourist offerings that the nation has actually established, to our visitors throughout markets. James Britchford, Vice President, Commercial, India, Middle East & & Africa, IHG Hotels & & Resorts
Signing of an MOU with IHG comes within the structure of the Saudi Tourism Authority’s eagerness to enhance tactical collaborations with significant global business and distinguished brand names with worldwide reach. Such collaborations boost the efforts of the Saudi Tourism Authority in bring in travelers and enhancing their experience by supplying best-in-class items, deals and bundles. Abdulkarim Aldarwish – President of Middle East & & Africa Markets at the Saudi Tourism Authority
To broaden its existence in crucial cities such as Riyadh, Jeddah, Madinah, Makkah, Dammam, Al Khobar and Mega tasks, IHG Hotels & & Resorts is placed to include over 10,000 extra spaces to its portfolio in the next 2-3 years. This is set to considerably improve the tourist facilities in the nation and supply a varied variety of lodging alternatives– throughout high-end, leisure, spiritual and service tourist.
IHG ® Hotels & & Resorts presently runs 37 hotels throughout 5 brand names in Saudi Arabia, consisting of: InterContinental, Crowne Plaza, Holiday Inn, Staybridge Suites, and voco, with 31 hotels in the advancement pipeline set to open within the next 3 to 5 years.
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