Irish hotel tech pioneer joins forces with US private equity backed Sceptre Hospitality Resources (SHR)

Irish hotel tech leader Avvio is signing up with forces with United States personal equity backed Sceptre Hospitality Resources (SHR). The relocation combines 2 of the market’s most vibrant, entrepreneurial business and follows Serent Capital’s financial investment in SHR in2020 Serent Capital sponsored the acquisition of Avvio through SHR to produce an innovation powerhouse for independent hotels and chains with unparalleled client assistance throughout the world.

Headquartered in Limerick, Ireland, and established in 2002 Avvio has actually been a leader in hotel innovation for 20 years. In 2017 it released the world’s very first AI powered scheduling engine, allora.ai Today allora.ai supplies innovation to over 500 hotels around the globe and powers over ₤400 m in deals every year.

Headquartered in Houston, Texas, SHR is an earnings producing platform that assists hotels perform their finest income generation methods through its firmly incorporated main appointment (CRS), client relationship management (CRM), and earnings management (RMS) systems. It supports over 1500 independent, group, gambling establishment and long-stay hotels, handles 6.6 million bookings, offers 19 million space nights and drives ₤ 2 billion profits each year through its Windsurfer CRS.

Serent Capital is a growth-focused personal equity company that buys founder-led business software application and tech-enabled services business. It has more than ₤ 4 billion of possessions under management.

Avvio’s CEO Frank Reeves described: “The coming together of Avvio and SHR produces a business that’s much more than the amount of its parts. Like myself, SHR’s CEO Rod Jimenez is a veteran business owner and comprehends success is constructed around over-delivering for your consumers every day. Both organizations have development in their DNA and a genuine opposition state of mind. I can’t wait to see what we can accomplish together.”

SHR’s CEO Rod Jimenez included: “Both SHR and Avvio are much enjoyed brand names that are enthusiastic about offering first-rate income producing innovation options to independent and group hotels who wish to provide the very best brand-led experience to their visitors in the most rewarding method.”

” We’re thrilled to present the power of allora.ai into the SHR Windsurfer CRS – and integrating it with SHR’s AI made it possible for Maverick CRM and Wave RMS services. Together they will provide an extremely customized consumer purchase journey at every phase in the consumer lifecycle.”

” SHR and Avvio have complementary international consumer footprints, items and sales groups throughout North America and Europe, which will sustain scalable worldwide development backed by substantial regional understanding and unbelievable client assistance. Together, I believe that we can end up being the first-choice service provider for forward-thinking hotels all over the world who actually worth client experience.”

www.shr.global
www.avvio.com
www.serentcapital.com

Ends

For additional info contact:
Cathal Morrow
Quingenti Communications
Cathal@quingenti.com
07785598746

Notes to Editors:

About Avvio

Headquartered in Limerick, Ireland, and established in 2002 Avvio has actually been a leader in hotel innovation for 20 years. In 2017 it introduced the world’s very first AI powered scheduling engine, allora.ai, that leverages the power of information science to customize distinct booking-to-check-in experiences for critical visitors. Avvio has workplaces in Ireland, the UK and the United States. The business’s innovation remains in usage with more than 500 hotels around the world and deals with more than 400 million reservations and ₤400 m deals every year.

About SHR

Headquartered in Houston, Texas, with workplaces in Europe and Asia-Pacific, SHR, Sceptre Hospitality Resources, is a leading company of significant innovation that assists hotels perform their finest income generation techniques. With a history of development beginning with Windsurfer ® CRS, Maverick CRM and RMS abilities, SHR serves countless residential or commercial properties around the world with a developing suite of AI-driven options, varying from top-level circulation to complex visitor management. In addition, the business provides Revenue Management tools to brand names, chains, and management business.

SHR supports 1500 independent, group, gambling establishment and long-stay hotels, handle 6.6 M appointments, sell 19 m space nights and drive ₤ 2 billion earnings each year through its Windsurfer CRS, CRM and RMS.

About Serent Capital

Serent Capital buys growing companies with engaging options that go beyond consumer requirements. As services grow and progress, the chances and obstacles they deal with modification with them. The principals at Serent Capital have direct experience browsing development through their experiences as CEOs, tactical consultants, and board members to effective services. Serent leverages their know-how and capital to assist growing services prosper. To find out more on Serent Capital, go to www.serentcapital.com

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