Lexus introduces its first NFT digital asset: Sayonara

February 17, 2023 Hector Russo

Lexus has just announced its NFT digital active guide, the which will be released at the next Digital Experiences Exhibition, organized by Fiona Ferrer Leoni, which will take place from February 21 to 23 at the Wellington hotel in Madrid.Lexus - NFT Sayonara Lexus Image<" data-image-meta=" "" aperture":"""0""," credit":"""""," video camera":"""""," caption":"""""," created_timestamp":" 0"," copyright":"""""," focal_length":""""0"," iso":"""0"",""shutter_speed":"" 0"," title":"""""," orientation":" 0""" data-image-title=" Lexus-- NFT Sayonara" data-large-file=" Lexus-NFT-Sayonara. jpg?fit=-LRB- % 2C667 & ssl=1" data-lazy-sizes="( max-width:680 px)100 vw,680 px" data-lazy-src=" Lexus-NFT-Sayonara. jpg?resize=-LRB- % 2C454 & is-pending-load=1 #038; ssl=1" data-lazy-srcset=" Lexus-NFT-Sayonara. jpg?w=-LRB- & ssl=11000w, Lexus-NFT-Sayonara. jpg?resize=-LRB- % 2C512 & ssl=1768w" data-medium-file=" Lexus-NFT-Sayonara. jpg?fit=-LRB- % 2C667 & ssl=1" data-orig-file=" Lexus-NFT-Sayonara. jpg?fit=-LRB- % 2C667 & ssl=1" data-orig-size="1000,667" data-permalink=" lexus-presenta-su-primer-activo-digital-nft-sayonara/134950/ lexus-nft-sayonara/" data-recalc-dims=" 1" decoding=" async" height=" 454" src=" Lexus-NFT-Sayonara. jpg?resize=-LRB- % 2C454 & ssl=1" width="680">

Lexus Image

This NFT based on the work of Estudio Leco called Sayonara, which will be exhibited at the stand that the Japanese automaker will have at ARCOmadrid 2023 Contemporary Art Fair , coinciding with the exhibition, of which Lexus is an official partner. In addition, the Sayonara work is the winner of the latest edition of the Lexus Art Car design contest.

As for the NFT Sayonara, it consists in an animated visual work, which according to Lexus pays homage to the previous generation of the Lexus NX and welcomes the new model“.

Lexus also explains that Sayonara is a tribute that is tied to the culture of Japan and its beliefs regarding death, where death is understood as a step to a new life. According to Lexus, this work means a farewell ode to the previous generation of vehicles, welcoming the new Lexus NX.

Those who buy the NFT Sayonara will receive the “digital key” that will give her access to attend the ARCOmadrid2023 Fair Overall, Lexus will produce 10 units of this NFT digital asset, which will be priced at 200 euros each.

The NFT has been developed by the digital agency Burns together with Hernán Zin, who is an expert in the creation and development of digital assets.

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About the author

Hector Russo

He has been living in Dallas, Texas for 30 years and long before that he was dedicated to Information Technology. It was included by Ivy Worldwide in their list Top 25 influencers in Technology Currently, he is also an IT manager in an important company in the Energy sector and is also a real member of the panel that chooses the best vehicles of the year in the United States for the Hispanic market, through the Hispanic Motor Press Awards


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