The reconciliation between professional development and family life projects is one of the pending tasks of the Spanish labor market, also in the field of digital marketing, where more 70% of women think that motherhood is the aspect that most influences their career progression. It is one of the main conclusions that emerge from the Women Marketing Leaders report, the guide study carried out in Spain that focuses on the evolution of the role of women in the digital marketing sector and that has been presented at a professional event hosted by the Four Seasons hotel in Madrid.
For the study, prepared by the business and marketing consultancy SIDN Digital Thinking, 250 women between the ages of 25 and 54 were interviewed who currently carry out their professional work in different areas of digital marketing for large national and international brands. The conclusions of the report, available for download , suggest that women have gained special prominence in this sector based on a high involvement and self-demand: 81% of those surveyed have between two and three training degrees between university degrees and master’s degrees.
However, this level of dedication sometimes confronts motherhood: up to 53.7% of those surveyed believe that becoming a mother could mean an obstacle to their professional development. “With this report we wanted to give visibility to the professional women who have made digital marketing one of the most important areas for any company that wants to be competitive. Their effort, energy and daily leadership are reflected in each of the stories that we share in Women Marketing Leaders”, highlights Alejandra Domínguez, basic director of SIDN Digital Thinking.
Trajectories to inspire future professionals More than 300 guests have gathered at the Women Marketing Leader, mostly professional women from hundreds of renowned national and international companies such as BBVA, Conforama, Amazon Pay, BMW Bank or L’oréal, among others. “We wanted to know first-hand the protagonists of the report and create a permanent forum for the exchange of experiences that does not stop at what has been achieved, but also looks forward to the future of digital marketing and the role that women play in it,” continues Domínguez.
That has been, precisely, the objective of some of the Fast Talks held, such as the one entitled: “How do the new generations face the future of digital marketing”, in in which several of the protagonists of the event have shared their impressions regarding the future of the sector. The so-called Fast Talks and round tables have been joined by the surprise presentation of the speaker Luis Galindo, an experienced speaker
that has transmitted all his energy to the room.
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