Nigerians lack certain level of skill, I’m here to groom them –Flaum


Jerod Flaum( CSA ), who is the Cluster General Manager of BON Hotels Transtell Residence, Asaba, Delta State, is a pureblood hotelier with experience covering over 37 years, the majority of its amassed operating in Africa nations, with the current nation being Nigeria.

He has actually invested less than a year now in Nigeria, berthing initially in Lagos prior to transferring to Asaba where he is currently superintending over the 2 BON Hotels in the city.

The journey to the hospitality world began with him initially making a degree in hotel management from Wits hotel School, Johannesburg, South Africa, where he got a Higher Diploma in hotel Management in 1987.

He likewise did an in service apprenticeship with Southern Sun Hotels followed by a company school management advancement certificate and an accreditation from the American hotel and Motel Institute where he ended up being Certified hotel Administrator (CHA).

Flaum has actually operated in various hotels in the continent, nevertheless, mainly in South Africa and throughout various departments varying from services, operations to management, with the last 20 years in basic supervisor, group supervisor, and local supervisor functions. Flaum has actually likewise operated in Kampala, Uganda where he opened a big Protea by Marriott hotel.

He remembered with sentimental sensation that; “among the essential minutes in my profession was being offered a residency position at the Palace hotel Sun City (Sun International) and working under among the best GM’s of my time, Peter Birchall.” His experience of The Palace Sun City, his stay at Zimbali Lodge is another remarkable minute in his renowned profession of about 4 years.

Flaum is a charming and interesting character, open and thrilled about finding out brand-new things while enthusiastic about affecting the regional individuals in his quote to make them pure-blooded specialists and skilled at their tasks. He is likewise a performer and you need to anticipate being amused with his guitar, drumming and singing expertise.

” Oh, I’m likewise an artist, drummer and guitar player, I have actually just recently taped my very first progressive rock album,” he divulged

What attracted you to the hospitality sector?

The glamour, and after that you quickly understand, it requires a great deal of effort, sweat, tears, prior to you get to the glamour if you ever do.

How would you explain your 37 years stint in the sector up until now?

I was a young excited beaver in the past, wishing to climb up rapidly and guide the ship as rapidly as possible, by 30 I was basic supervisor of a lodge with 11, 000 hectare of land, huge 4 roaming reserve and lions in a different enclosure. I had and with over 100 spaces, was running tenancies of beyond 70% all year.

It was a destination to the Asian market, I believed I was on cloud Nine, however it was exhausting, and I still had a lot to discover. I took an action back after 4 years and actually began my profession over, and wound up at Sun City where I can truthfully state my profession got optimal momentum and traction. I enjoy where I presently am, after nearly losing whatever throughout COVID-19 I feel my journey has actually simply started as soon as again.

What location of hospitality is your specialized or you take pleasure in most as an expert?

I am and constantly have actually been drawn to food and drink as it played a crucial function in my accomplishments to date, nevertheless, I am an all-rounder, and delight in the obstacles sales and marketing need to use.

What is your evaluation of the hospitality market in Asaba?

I discover it difficult to think that over the brief time I have actually been here to see such a great tenancy, comprehending we have actually had Christmas in between, it appears like BON hotel Transtell and BON hotel Asaba will be the option location hotels throughout Asaba. We have actually just recently delighted in excellent tenancies for many factors, with a particular political celebration carrying out rallies in the area, business taking care of service requirements, and in between Thursday and Sunday we see a boost in recreation.

What is today level of operation by Bon hotel brand name in Nigeria?

We have more than 20 homes, spread out throughout Nigeria, with brand-new ones coming on board all the time, the values “Good People, Good Thinking, Good Feeling” is crucial to our success. The brand name BON Hotels is understood for consistency, requirements and fantastic experiences, leading to roi.

Do we anticipate more hotels in the pipeline?

Yes, quickly growing. We are mainly in Nigeria and South Africa, with more nations coming on board quickly.

What tradition would you wish to be understood for in the management of the hotels under your cluster?

For the finest requirements, consistency, development and advancement of our young group along with great visitor feedback.

What would you state the brand name has given the Nigerian hospitality market?

Consistency, requirements and go back to investors.

What is your understanding of Nigerian hospitality market?

I still have a lot to find out, however off the cuff, Nigerians are congenial individuals, however do not have a specific level of ability, I am here to groom them, reveal them, and teach them.

What would you state brought in BON Hotels brand name to the Nigerian market?

The quick paced, ever altering, distinct and independent hotels that are appearing all over the nation requiring well balanced and respectable management business to guide them. There are many brand-new hotels, and the landscape is ever altering.

What do you predict as the future the brand name in Nigeria?


How difficult is it for you handling the affairs of the hotels under your cluster and how do you deal with the obstacles?

Number one essential element is interaction up, down and sideways, I have actually handled residential or commercial properties in really senior positions for a very long time.

My profession covering 37 years, I like to find out brand-new things, I like to impart my understanding and groom young skill.

The simpleness of hotel keeping is consistency, keep doing what the visitors like, correspond, keep requirements, do whatever you can to make the visitor stay as pleasing as possible.

I need to manage time to the crucial individuals under my assistance, enable them to discover, “make errors” and advance. It is still an organization too, and you need to be ingenious and motivate sales, control expenses and make earnings.

How numerous of the nations in Africa have you operated in and went to for many years?

South Africa, clearly, Zambia, Mozambique, Zimbabwe, Namibia, Kenya, Uganda, Egypt and now Nigeria

Which of these are you leading 5 preferred nations and why?

Let’s call them leading 3, I enjoyed Zimbabwe, Uganda and Egypt.

For for how long have you remained in Nigeria?

Six months.

What was your impression of Nigeria prior to pertaining to the nation?

A nation filled with oil wealth, a collapsing economy, with terrific and caring individuals.

What is your understanding of Nigerians given that getting here the nation?

In basic I get on well with many people, in Lagos I was less of a tourist attraction however I appeared to suit well in Asaba.

I feel I am being enjoyed more thoroughly, and unfortunate to state, I still have actually not seen another “polar bear” here.

Do you feel dissatisfied in regards to your expectation?


What culture shock did you experience when you initially got here in Nigeria?

The food was so various.

How long where you in Lagos and what is your impression of the city?

Lagos is occurring, although I was on the Mainland, a couple of journeys to the Island were intriguing, they are ending up being much westernised.

Do you miss out on the city?

I do not miss out on the city at all, it was very loud.

You have remained in Asaba for a while now, what is your impression of the city?

It is a lot quieter, laid back and a lot less western. What do you like the majority of about Asaba? I enjoy my hotels, they provide me energy and security, and there is extremely little traffic in contrast to Lagos.

Which of Nigerian foods are you in love with?

Not actually, my thing regrettably, so I consume salads and sandwiches the odd pizza and or spaghetti.

How do you relax?

I’m an artist in my extra time, so I purchased an electrical guitar in Lagos with a guitar impacts pedal and a little speaker and I make a great deal of sound in my home. In Lagos I got to play survive on the roofing leading place of the hotel I handled, it was fantastic.

How do you stabilize your deal with your domesticity?

There is a guideline, I do not take my work house with me, and I restrict myself from reacting to e-mails and messages at specific times. When I am with my household I commit my energy and concentrate on them. It was not constantly like that, however I handled to wait and grew from making some great choices.


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