Scandic unveils its budget brand

Scandic Go Stockholm

To satisfy the needs of a brand-new generation of hotel visitors, Scandic will open its very first hotel under its brand-new Scandic Go brand name, a clever, sustainable and financial idea at the start of September in Stockholm.

The economy section has actually grown over the last few years, fulfilling requirements of nowadays visitors who are dealing with strong inflation. The section is not as established in the Nordic area as in other European nations, representing less than 5 percent of the overall hotel market compared to 15 percent in the rest of Europe.

With Scandic Go, Scandic is now entering this quickly growing sector with a clear aspiration to lead the marketplace. These brand name brand-new hotels will include a fresh style with a concentrate on sustainability and use all the basics. Rather of full-service facilities visitors will take pleasure in a more restricted however thoroughly picked offering of F&B choices and space experiences.

With the brand-new Scandic Go setup, Scandic will present more compact spaces and less shared areas than the business’s full-service hotels. In addition to conversions, the strategy is to mostly grow the brand name through brand-new builds and takeovers of existing hotels.

The brand-new brand name is anticipated to add to Scandic’s development by including in between 1,000 and 1,500 contracted spaces each year to the business’s portfolio. Provided in 2020, however rolling out the principle was stopped briefly due to the Covid-19 pandemic. Now, work is underway to get ready for the launch after the summertime. The very first hotel in downtown Stockholm will remain in an existing Scandic hotel on Upplandsgatan that will be remodelled.

The fast-growing economy section is a great and special chance to more enhance our portfolio to satisfy the quickly progressing needs of a brand-new generation of hotel visitors. With Scandic Go, we will protect a leading function in establishing the sector in the Nordic nations– and I likewise see fantastic growth chances outside our Nordic markets. […] I’m persuaded that this brand-new brand name and effort will even more enhance our development capacity and I see outstanding chances to open Scandic Go hotels in about 50 cities in our markets.

Jens Mathiesen, President & & CEO of Scandic Hotels

Scandic Hotels Group

Scandic logo


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