SCP Hotels and The Importance of the Digital Guest Journey

  • hotel TYPE: SCP Hotels
  • SOLUTIONS USED: Revinate Marketing, Guest Feedback
  • REGION: North America
  • GOAL: Smaller marketing group dealing with little firm assistance
  • STRATEGY: Leverage e-mail and track feedback efficiency
  • RESULTS: Working with Revinate has actually conserved SCP around $30,000 a year by bringing e-mail marketing in-house

Meet the client

Revinate has actually ended up being an essential gamer in our digital visitor journey. Amanda Reuss, Regional Director of Digital Marketing

The brand name

Soul Community Planet (SCP) Hotels was substantiated of a vision to assist make the world a much better location by serving those who value individual health, social great, and the environment. With hotels in California, Colorado, and Hawaii, they drive favorable modification through their Every Stay Does Good program, SCP Fit, SCP Commons, and Fair Trade Pricing.

SCP concentrates on the digital visitor journey to grow its service. They send out appropriate material to visitors to constantly grow their database, drive direct reservations and make consumer commitment. They likewise track their efficiency routinely with the aid of consumer feedback With a little marketing group at the business level and little firm assistance, the majority of their advertisement invest was digital and handled internal, which needed them to take advantage of their collaboration with Revinate.

The service

Revinate has actually ended up being a crucial gamer in our digital visitor journey, stated Amanda Reuss, Regional Director of Digital Marketing. They dealt with Revinate to create a 3 point method:

  • Discover & & Plan: Utilize a multi-channel e-mail acquisition effort through their paid social, check-in, site login website, and so on
  • Book & & Stay: Create constant branding for transactional e-mails with a visual method to on-property and area offerings. Personalize e-mail verifications by including appointment information to the top of the verification.
  • Return & & Reflect: Leverage automated e-mails for post-stay evaluations to keep track of promoters and critics throughout the portfolio. Management screens NPS for the SCP portfolio advertisement public rankings.

The outcomes

By using Revinate’s services, SCP conserved thousands per hotel monthly by bringing e-mail marketing in-house. Their e-mail health grew to roughly 62% throughout the portfolio. By concentrating on visitor e-mail acquisitions and interactions, SCP had the ability to tidy up its visitor information and maximize its worth.

About Revinate

Revinate empowers hoteliers to straight get in touch with their visitors.

Our Guest Data Platform and interaction options unlock earnings for hoteliers and put them in control of the complete visitor experience– preliminary research study, reservation, check-in, throughout the stay, and even after have a look at– all by means of the interaction channels that visitors choose, whether it’s voice, text, e-mail, or web.

More than 12,000 hotels worldwide rely on Revinate to drive direct earnings and provide wonderful visitor experiences.

Ask us how we do it. Visit our site to get a demonstration

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