Silken Hoteles prepares to open 5 brand-new hotels throughout 2023 in the Iberian Peninsula and is likewise considering internationalisation by developing the brand name in cities such as Porto or Paris.
Silken Hoteles has actually revealed the addition of the hotel Martiánez in Puerto de la Cruz to its portfolio, which has actually been obtained by the Bhagvaji household from Saaj Hotels. This will be the 3rd possession handled by the household and among 5 homes they prepare to open this year.
The hotel in concern has actually been closed for practically twenty years and Silken will handle and market it. It is a 138- space, four-star hotel that signs up with 2 other homes in the household currently handled by the chain, particularly the four-star, adults-only Silken Saaj Maar and the Silken Saaj Las Palmas.
In addition, the hotel Puerta de Irati in Ochagavía, Navarra, a 36- space store hotel, is because of open next February, while at Easter it will be the turn of Silken Platja d’Aro, in the heart of the Costa Brava, a 111- space hotel 5 minutes from the beach.
Silken likewise expects the upcoming opening of Silken Spa La Hacienda de Don Juan in Llanes, a 32- space 4-star hotel, and the Maravilla de Estepona, a 34- space 5-star hotel.
They [Saaj Hotels] are happy with the method we take care of their properties and the success they are attaining. They wish to progress in the hotel organization, we are extremely comfy with them, so it is typical and sensible that in time we wind up with more hotels in this relationship.
Javier Villanueva, General Manager, Silken Hoteles
For its growth, Silken Hoteles is concentrating on cities with more than 100,000 spaces and likewise intends to enhance its existence in the south of Spain, where it is not yet present. The chain is targeting the Balearic Islands in specific.
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