This will affect the media and communications industry going forward

This year’s Media Business conference, which is the 11th in a row, is more relevant than ever. Here we start the day by highlighting some of the most fundamental principles in a well-functioning society: freedom of expression, diversity and access to news Principles we are completely dependent on if we are to be able to build up our democratic system of governance, are painted as instead being challenged by trench mentality, political correctness and the rapidly growing group of news avoiders, especially among particularly young people. And what veterinarian we about the media use of minorities and the multicultural part of the population?

To talk about these topics we have invited knowledgeable people such as Janne Haaland Matlary, Kjersti Stavrum Løken, Sharam Alghasi, Danby Choi, Bahare Viken, Ahmed Fawad Ashraf and Agnes Stenbom.

But it is not just our democracy that is being challenged – the media industry is also facing a time of enormous uncertainty linked to the battle between the national and global giants, new technology and not least an uncertain economic time characterized by inflation, war and energy crisis. In part two of the conference, we will therefore take a closer look at the new competition landscape; s dream fight, media usage and the new metaverse

Here we look forward to gaining an insight into PwC’s recent forecasts regarding the development of the media and communications industry over the next five years, taken from the report “Global Entertainment and Media Outlook 2022-2026”. At the Media Business conference, we meet PwC partners Eivind Nilsen and Øystein Sandvik, who go through the forecasts and at the same time drool a bit around how important these can be to the willingness to pay for news, podcasts and streaming.

We also get an exclusive sneak peek at the findings from Deloitte’s relationship “Digital Consumer Trends” from partner and industry leader for the TMT field, Joachim Gullaksen The report is a study in which 4,000 respondents give us a picture of the most important consumer trends in the media and entertainment industry and how a troubled macro picture will affect our willingness to pay for various types of media content.

So on to the streaming universe Andreas Bakka Hjertø is Head of Content Acquisition, in Prime Video Nordics, Amazon In his lecture, he will share experiences and thoughts from Amazon’s investment in the Nordic markets. TELEVISION 2‘s channel director Trygve Rønningen also enters the stage to talk about their plans going forward.

Next we move to the metaverse. It might be a futuristic idea, guys, the origin of the term actually goes back 30 years. Author Neal Stephenson launched the “metaverse” in his 1992 science fiction novel “Snow Crash”, in which he imagines a successor to the Internet based on virtual truth Male what is actually in this word?

Tibor Mérey, Managing Director & & Partner, The Boston Consulting Group is coming to give us insight into this phenomenon, and he will do so in his lecture “This is how the metaverse will affect everything and everyone”. Many of us probably remember when the iPhone hit the market in 2007 – a single hand-held device that combined camera, computer, mobile phone and operating system. In the same way, the metaverse is about a confluence, a convergence of several developments, all of which involve step-by-step changes in technological possibilities: metaworlds, so-called immersive innovations (AR/VR/XR) and Web3. In his post, Tibor Mérey will explore the intersection of these technologies, explaining how they are connected and already used by leading companies worldwide.

CEO of Journey Agency and founder of the online community Biip no, Erling Løken Andersen, also takes this theme under the microscope. In his lecture, he will give us more insight into what commercial opportunities the Metaverse can give us and what it can mean for the Norwegian communications and marketing industry. Will it be successful?

Following last year’s conference, we received very good feedback from the participants who gave a total score of 5.1 out of 6, and where all who responded to the survey recommended the conference further and wanted to come back this year.

After the academic program, we invite you to networking and lunch at the Theatercafeen.

Welcome to a topical, inspiring and educational conference on 2 November from 9-13 at hotel Continental!

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