Created:
From: Christian Fellner
Comments
Waves of cancellations in poor snow conditions are not uncommon
Mit Hoteliers and landlords have been fighting the so-called January hole for a long time. “The occupancy rate at this time is very much dependent on the snow,” emphasized Schimmer in the Tagblatt interview. “Because the skiers want and need their snow.” Waves of cancellations in winters with very little snow are not a big problem. “And you should get away from the thought that Garmisch-Partenkirchen can always be fully booked.” After all, landlords or hoteliers would also have to renovate and send their employees on vacation.
In the past decades often Russian guests who celebrate their Christmas party on January 7th, which filled the January hole a little. But that too is in the past. Not only since the Ukraine war, since the travel options for Russians in Central Europe have been restricted. “A few years ago, Putin issued a travel ban for this time,” Schimmer recalled. After that, some of the financially strong guests stayed away. Tourism manager Gerber: “In January, people expect winter. The idea that you can change that simply through communication is wrong.”
It’s a mix of two factors that influence the business enormously this year. During the discussion, Schimmer wanted to know what the tourism industry intends to do about it. He got few concrete answers. Michael Gerber openly assured that he didn’t have a quick panacea for immediately fueling the booking situation in town. A lot is being tried on social media. But: “In January, people expect winter. The notion that you can change that simply through communication is wrong.” Guy would have to “re-educate” people, as Gerber put it. “But that doesn’t happen that quickly. If you want to go on a skiing holiday, you might avoid it.”
Holz argued similarly. For the district-wide Zugspitz Region basically put a “big bracket” around the winter. Precisely because it is difficult to apply. “Of course I can advertise winter hiking via social media, but that only works if it’s really winter.” There is currently hardly any snow at lower altitudes in the entire Central Alps. Holz is certain that the cold season is an issue, ” we as a region have to think about this in the long term”. Of course you have to continue to use marketing technology for the winter, where it actually still takes place. But he also sees a different approach. “We have to significantly strengthen the off-peak times we have in spring and autumn.” Cycling is now possible much earlier and longer. There are already more recreational cyclists, especially with mountain bikes, than footballers in Germany. All of them Sending people to the high mountains is not a solution for him. “We already have a lot of hikes, even in summer are too many for tourists.” Tourists are hoping for an exception this winter in this form
Of course, all tourism professionals hope that a winter of this kind will still last, despite all the climate change exception remains. “I really don’t want to deny changes, but four years ago we had a snow disaster in January,” recalled Schimmer. In his eyes, the region needs more bad weather offers – for all seasons .” In turn, tourism experts and politicians are in demand. Everyone agreed with him. Schimmer is not afraid of the near future. “I’m not worried at all about February.” Carnival is always well booked. It will be exciting to see how winter develops until then. Whether there won’t be a new slump if the white splendor stays away.
source
The Best Amsterdam hotel Deals
Click the button listed below to get the very best discount rates on hotels in Amsterdam.
Visit Amsterdam?
Get The I-Amsterdam City Card and Save!
The I-Amsterdam City Card is an All-In-One Amsterdam Discovery Card that includes Free Public transportation, totally free entry to 70 museums, totally free canal boat trips, totally free bike leasing, and a lot more! Click the button listed below to understand more
Click the button listed below to get the very best discount rates on hotels in Amsterdam.
Get The I-Amsterdam City Card and Save!