Virgin Group unveils its new brand

Virgin Hotels Las Vegas

Two significant Virgin hotel brand names, Virgin Hotels and Virgin Limited Edition to sign up with under one moms and dad brand name, Virgin Hotels Collection, to concentrate on development and driving distinction within the high-end hospitality market.

The 2 existing brand names will come together to additional modification the high-end hotel organization according to Richard Branson, creator of Virgin Group. They will likewise be signed up with under the Virgin Hotels Collection brand name by Virgin Residences and jointly they have a substantial development method to include more city places, resorts and homes.

Until nowadays, Virgin Hotels has actually been making its mark in essential places throughout significant cities in the United States and UK. The brand name has a substantial worldwide development method consisting of resort locations and houses, having actually currently seen 6 city hotels open and 2 more set to open in2023

James Bermingham, present CEO of Virgin Hotels will use up the world of CEO for the brand-new Virgin Hotels Collection brand name on 1 April as long-serving Jon Brown, CEO of Virgin Limited Edition steps down at the end of March.

James Bermingham signed up with Virgin Hotels back in 2021 with 37 years in the market and more than 20 years at Montage International developing its high-end and high-end way of life brand names, prior to handling the CEO function for Virgin Hotels. He will now be accountable for driving this forward for all brand names under Virgin Hotels Collection.

I’m delighted that we are bringing Virgin Limited Edition and Virgin Hotels together under the Virgin Hotels Collection brand name. 2 amazing groups that share a deep enthusiasm for producing unique and special consumer experiences whilst making a favorable effect on individuals and the world. James is a visionary leader, and under his management, I am positive we will develop one game-changing business. I ‘d like to thank Jon Brown, who has actually committed an extraordinary 24 years to Virgin Limited Edition. Jon had the vision and drive to turn our dreams into a truth, and he genuinely put his heart and soul into making Virgin Limited Edition the extraordinary business it is today.

Richard Branson, Founder of the Virgin Group


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