When a place is no longer enough to win over the luxury clientele

Hospitality Operator Forum 2023

What is high-end in 2023? Let’s ask ourselves this concern together at the Hospitality Operator Forum on 12 June. Join us to listen to and satisfy Guillaume de Saint Lager, Vice President Orient Express, ACCOR and Eric Viale, Managing Director Southern Europe, IHG Hotels & & Resorts. How to keep high-end brand names and speak with brand-new targets while staying devoted to historic customers?

Taking my location

One, is dealing with the resurrection of the train that has actually invited numerous stars however likewise History. A train whose developments were innovative when it was introduced in 1882, with the very first journey from Paris to Vienna. The other, has brand names in its portfolio that bring homes soaked in history. Orient Express or Café de la Paix, 2 brand names deeply rooted in the European creativity around legendary locations born in the 19 th century, in 2023 how can they be made more appealing?

Heritage, products, area, personalisation, fluidity, etiquette, brand name, distance … are all markers of high-end that are revealed through product or services. How to maintain an old deal and keep it approximately date? How can we construct a brand-new product and services supply without betraying the very first one, and fulfill the expectations of a public that has fantasised about its resurrection?

Eric Viale and Guillaume de Saint Lager will be challenged by a gamer who is presenting high-end with other markers and a various method. From these exchanges, a polymorphous picture of high-end will undoubtedly emerge, along with an upgraded vision of what customers, potential customers and high-end stars, specifically the workers in contact with the customer, anticipate.

Taking my location

I’m returning to the 2022 edition.


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